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Brand biography

“Colourful shades for colourful people” 

Fast becoming one of Europe’s leading names in high-end fashion eyewear, Chimi first launched in 2016. Founded by childhood friends, Charlie Lindström – who identified a lack of accessory choice whilst working as a stylist, and Daniel Djurdjevic – with a background in digital marketing, who between them sought to create a product that would fit flawlessly into the burgeoning social media market. 

With the HQ and flagship store located in Södermalm, Stockholm, this fresh, independent brand boasts a core collection of 8 styles, 11 colours, 3 lenses and counting. Delivering a perfect balance of premium product quality, creativity and accessibility, Chimi’s are multicolour, multipurpose with multiple choice.

Chimi was awarded Best Eyewear Brand in Sweden, 2018.