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Brand biography

HOPE is a Swedish fashion brand with a passion for high-quality garments that inspire and emphasize individual style. In 2001, HOPE founders Ann Ringstrand and Stefan Söderberg launched their first women’s collection. Featuring clean, cool looks with clear nods to classic menswear and utility pieces, the brand stood out from the romantic styles that characterized women’s fashion at the time. Since then, HOPE has been an original and unique option to the traditional fashion scene.

When the first collection for men was launched in 2005, it immediately became a go-to favourite of the Swedish fashion establishment. Over the years, HOPE has received numerous awards and nominations and is today one of the leading fashion brands in Sweden. In 2016, Frida Bard took over as new Head of Design. Sharing the founders’ passion for tailoring and utility, Frida will continue to create iconic garments that make HOPE an inspiring, contemporary voice and a creative force within fashion.